A few nights ago Clive Bull asked his listeners to call-in and tell him what they believe are the most memorable advertising slogans of all time.
And I had absolutely no idea what they were talking about. Zero. Every reference was unknown to me, almost every product a mystery. I mean, what the crap’s Fairy Liquid? If I were forced to guess, I’d probably say it’s the name of one of the dancers at the Pink Pony. I got nothing, really.
When we were in London (at almost exactly this time last year — *sniff*) I was a little surprised at how Americanized the TV programming was. I’d flip through the channels at night, and we could’ve been in Cincinnati, or Raleigh. It was all loaded-up with Friends reruns, and Everybody Loves Raymond. Just like it is here.
But the advertising slogans Clive’s callers were pulling out of their, uh, bums, baffled me. I had no connection to any of them. However, and I find this to be amazing, I listened to the whole three hours, and enjoyed the hell out of it. I guess that’s the sign of a great host, huh?
I took the liberty of lifting the final list off Clive’s blog, and posting it here. But, just for fun, I replaced one of the slogans with a line from an old Surf Report rant. Can you spot it? I bet it’s not easy…
It does exactly what it says on the tin.
For hands that do dishes…
A Mars a Day helps you work rest and play.
I bet he drinks Carling Black Label.
Should have gone to Specsavers.
Eating like a hog ain’t a gland.
For Mash get Smash.
Go to work on an egg.
Watch out there’s a Humphrey about.
If you see Sid tell him.
A few are easy to figure out, but what do you think some of those are promoting, anyway? Especially the last two. What the?
And what do you believe are the most memorable American slogans?
When I was but an ugly youngster, there was a sprawling furniture store in our town, called Fad. I have no idea where that name came from — Fad Furniture? — it seems kind of strange to me now.
But they had TV commercials that always featured the tagline: When Fad has a sale, Fad has a sale! This was usually shouted repeatedly, at a volume generally reserved for people attempting to communicate with a person trapped inside a collapsed mine.
But it was memorable, and I seem to recall it won a few national advertising awards.
Another local slogan: At the sign of the happy clown! Heh. Do any of the West Virginia readers remember that one?
Of course, there’s plenty of memorable national advertising slogans. Stuff like Great Taste, Less Filling, Where’s the beef? and that sort of thing. But I’m most interested in the local ones; they’re usually more colorful and ridiculous.
In Atlanta, for instance, there was a barbecue restaurant with Put Some South In Your Mouth painted (crudely) on the outside. And there was (is?) a bar there, with the slogan, A Buckhead Tradition Since February.
And in California we frequented a brew pub whose tagline was, Just Because You Work For a Faceless Corporation, Doesn’t Mean You Have to Eat at One. Kinda cumbersome, but effective…
So, that’s the Question of the Day: what are your favorite advertising slogans? They can be national, or local. As my spiritual advisor, J. Mascis, says, whatever’s cool with me.
And before I call it a day here, I have a very exciting announcement for you guys. My good friend Brad, who I met during a previous lifetime at Peaches Records, and his wife Wendy, are celebrating the birth of their son.
Check him out: the world’s youngest Surf Reporter!
Congratulations, guys. He looks perfect, and I couldn’t be happier for you. It’s terrific news. This weekend I’ll hoist a sweaty microbrew in your honor. All THREE of you. Excellent.
And that’s going to do it for today, boys and girls.
I’ll be back tomorrow.